Brand
Baiada
Baiada is a multibillion dollar family owned business. It is one of the leading businesses in the primary industries. It’s the country’s largest poultry producer with a full vertically integrated model supplying quality produce to all major retailers including Coles, Woolworths and Aldi.
As the Head of Marketing, I have focused my efforts on growing value: for the brands and for the business. Outlining business objectives and aligning with both Sales and Marketing to build and grow sales and brand equity for not just Steggles and Lilydale, but also the corporate Baiada brand.
Re-Branding Baiada: a corporate brand that had not been updated for decades, and no longer reflected the diversity of the business.
We developed a new brand mark - a symbol of the business’ progressive and innovative approach. A huge project encompassing branding, signage, internal culture, merchandise, marketing, photography, stationery, video and events with one goal in mind: Modernise the face of our group that reflects who we are today.
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