Moccona: Indulgence

One of the biggest challenges facing Moccona was consumer perception of its Super Premium Range. The perceived lack of differentiation and emotional engagement was the problem we had to overcome without alienating the Moccona Loyalists.

An everyday indulgence was the core thought we brought to life.

Indulgent memories stored in the iconic Moccona jar was used as a catalyst to turn a normal day-to-day event into an extraordinarily