Building
Extraordinary
Results

 
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Creative. Entrepreneurial. Marketer.

I am an inclusive leader with demonstrated experience in team leadership, growth generation and brand development. I want to deliver outstanding results. This is what drives me.

Having been recognised as one of Australia's top 10 CMOs by CMO50 in 2022, I have acquired experience across various industries, including telecommunications, finance, airlines, FMCG and retail. This diverse background enables me to approach business challenges with a unique perspective.

I work collaboratively with smart people to co-create solutions to business problems, breathe life into brands and use insights, technology and innovation to influence consumer behaviour to drive extraordinary tangible results.

 

My passion for creativity coupled with astute business management and curiosity is what sets me apart.

 
 
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Testimonials

 
 
 
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Yash has pitched, and won, many, many accounts. He’s contributed to the development of our technology and innovations businesses. And he was so respected and trusted that at a remarkably young age he was entrusted to set up our Mumbai office, after we were appointed to handle Jet Airways in India. The way Yash goes about his work is impressive. He rolls up his sleeves and gets on with it. And the truth is, people enjoy working with him.
—  Tom McFarlane, Regional Creative Director, M&C Saatchi
 
 
 
 
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Throughout my career, I have worked with many Marketing Directors and CMOs. But Yash is unlike any other I have dealt with. He is absolutely commercial in his approach; he is creative and passionate about growth. Yash’s strategic thinking and his customer-led-insights approach to our business challenges is what impressed me most.
— Chris Croese, Former Head of Meat, Woolworths Supermarkets